Deliverables VS Results: What's the difference?
A deliverable is the tangible good or service your customer expects. The result is the impact your good or service makes in the life of your client.
Turn the focus away from what you do and shine a light on the value you bring.
A hair stylist delivers cuts, colours and styles. The value is making you feel pampered, taken care of, confident and seen.
A wedding photographer delivers wedding photos. The value is knowing everything is being beautifully and skilfully captured so you can live in the moment with loved ones.
A real estate agent delivers your home purchase or sale. The value is peace of mind navigating an often complex and overwhelming process so you can have a positive experience.
